Vendors, Content Firms Perchance May Stream.(Aerocast at Streaming Media West show)(Product Announcement)

Multichannel News, January, 2001 by BAUMGARTNER, JEFF

While cable players continue to mull over their streaming media agendas, equipment and content vendors in that arena are aggressively pushing forward their ideas. They were out in full force for last month's Streaming Media West show in San Jose, Calif. And why shouldn't they be? The latest Nielsen/NetRatings figure indicate that 35 million Web users had tapped into streamed content by the end of November, up 65 percent from a year ago.

Aerocast.com Inc. is one company that tried to make a big splash at the show; it's also looking to grab the attention of cable operators. The start-up streaming-media company recently scored a $15 million investment from Motorola Inc. and Liberty Satellite LLC, a joint venture owned by Liberty Media Corp. and...

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