CTAM U Goes Ivy League.(Cable and Telecommunications Association)(Brief Article)
Multichannel News, February, 2001 by HOGAN, MONICA
The Cable & Telecommunications Association for Marketing's weeklong CTAM University class -- scheduled for June 18 to 23 -- is moving to Harvard Business School. The past three courses were at Northwestern University in suburban Chicago. CTAM president and OTAM U alumna Char Beales said former students recommended that the CTAM Educational Foundation make the course more focused on cable.
"We think it will be more relevant if it's industry-specific, and we know Harvard will do that," she said. Harvard Business School assistant professor Tom Eisenmann will serve as faculty chair. A former cable and media insider, Eisenmann returned to Harvard in the mid-1990s to get his doctorate. His dissertation focused on the reasons why some cable...
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