Have a Modem, Sweetheart.(Cablevision Systems Corp., Valentine's day marketing campaign)(Brief Article)
Multichannel News, February, 2001 by HOGAN, MONICA
Cupid's arrows take many forms. This year, digital Don Juans can take advantage of Cablevision Systems Corp.'s Valentine's Day promotion, designed to position Optimum Online high-speed data service as a gift that keeps on giving.
The promotion bundles a cable modem, network card, self install kit, 12 months of online service and one dozen roses for $349.95. The offer is promoted through The Wiz, Cablevision's consumer electronics retail chain.
Consumers accustomed to communicating by electronic mail are often eager to make sure their loved ones are also online. Though some are hesitant to buy cable modems as gifts when the recipients would be responsible for monthly subscription fees, bundling a year's service in with the gift helps alleviate...
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