Intertainer, Warner Music To Offer Videos on VOD.(video on demand licensing agreement announced; Intertainer Inc., Warner Music Group)(Brief Article)
Multichannel News, February, 2001 by UMSTEAD, R. THOMAS
Intertainer Inc. and Warner Music Group last week announced a non-exclusive licensing agreement that allows the programmer to offer music videos from the group's stable of artists via video-on-demand. Under the agreement, users on the Intertainer.tv and Intertainer.com broadband platforms will have on-demand streaming access to music videos from The Atlantic Group, Elektra Entertainment Group, London-Sire Records, and Warner Bros.
Records Inc. Artists from those labels include Vitamin C, Madonna, Alanis Morissette, Goo Goo Dolls, Eric Clapton and the Red Hot Chili Peppers. Intertainer will also work with Warner Music Group to market new artists and promote catalog titles. "Securing Warner Music Group's impressive roster of superstars and...
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