Highly visible at Toy Fair were Nickelodeon's Jimmy Neutron, Boy Genius.(Brief Article)
Multichannel News, February, 2001 by Haugsted, Linda
The Toy Manufacturers of America estimates that licensed toys and games account for 46 percent of their sales each year. But given the vagaries of such spin-off merchandise in the fickle kids' market, toy makers like Hasbro Inc. -- whose Star Wars and Pokemon toys were strong in 1999 but fizzled in 2000 -- are now planning to rely less on such products.
The TMA's American International Toy Fair took place in New York last week against that backdrop and, despite that trend, touted scores of tie-ins with films and television and cable series. Highly visible at Toy Fair were Nickelodeon's Jimmy Neutron, Boy Genius (Mattel Inc.), a series due first as a theatrical film in December via Paramount Pictures; Dora the Explorer (Eden LLC); Bob the Builder (Hasbro);...
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