FISHING for the ANSWERS.(Internet streaming of sports events will not soon replace television broadcasting of sports events)(Industry Overview)(Statistical Data Included)
Multichannel News, March, 2001 by KRAMER, STACI D.
Streamed Sports Still Swimming Against Current For sports fans, streaming media promises to be Internet nirvana. Even at today's nascent stage, there have already been a number of opportunities for fans to get their video sports fix via the Internet. But for sports programmers, leagues and operators, streaming media raises more questions than answers.
What does the consumer really want? How can streamed media be mined most successfully without damaging lucrative broadcast rights? When will broadband hit critical mass? Which technology makes the most sense? How much investment is it worth? And these's the Internet's omnipresent quandary: Where's the money? There's one answer that everyone agrees upon: streaming media will give sports...
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