Cable Nets Eye Content Stores.(Cable News Network)(Brief Article)

Multichannel News, April, 2001 by STUMP, MATT

LAS VEGAS -- Although the National Association of Broadcasters convention is largely a venue in which TV producers and broadcasters craft deals, a handful of cable networks used the opportunity to plunge further into broadband-content creation through some streaming, asset-management and archival pacts.

Cable News Network announced a $20 million multi-year project with IBM and Sony Corp. to create a digital-video content library, which will be used for internal purposes and marketed externally to consumers with broadband connections. It's the first step to create a digital warehouse for users of CNN's content. "The resulting system will reduce operational costs and provide greater opportunities to increase revenue by leveraging our digital assets...

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