CNBC Absorbs Body Blow From CNN, Dobbs.(Brief Article)
Multichannel News, May, 2001 by DONOHUE, STEVE
Lou Dobbs helped Cable News Network more than double the ratings for Moneyline during his return last Monday, but nearly half of the viewers that tuned in to Dobbs didn't come back the next day. GNBC's Business Center barely beat Moneyline during the one hour that the two shows compete head to head -- 6:30 p.m.
to 7:30 p.m.-- pulling a 0.5 rating and 366,000 households, compared with a 0.4 rating and 356,000 households for Moneyline. But CNBC pulled away from Moneyline on Tuesday, posting a 0.4 rating and 274,000 households during the same timeslot, compared to a 0.2 rating and 196,000 households for Moneyline. On Wednesday, Business Center topped Moneyline by 59 percent, pulling a 0.5 rating and 381,000 households compared to a 0.3 rating and...
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