Advertorial Gets Scoop.(Time Warner Cable and Tribune Media Services electronic program guide)(Brief Article)
Multichannel News, May, 2001 by Forkan, Jim
When Time Warner Cable and Tribune Media Services announced an electronic program guide deal last month, the companies wouldn't say where the MSO would deploy the Zap2it EPG. But in the "Spring 2002 Web Guide" advertorial that ran in Multi-channel News, Broadcasting & Cable and Cablevision last week, Tribune spilled the beans by running a screen shot of the Zap2it guide with the Time Warner Communications Columbus, Ohio brand on the top of interface.
Time Warner Cable spokesman Mike Luftman reaction: "We didn't name it. I guess they did."
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