Out Front and On the Edge.(Showtime Entertainment Inc. management strategies and planning)(Company Profile)(Statistical Data Included)
Multichannel News, July, 2001 by Waldman, Alan
A penchant for nurturing "passion projects" and a savvy approach to financing have spawned a winning lineup of original films and series A VOIDING THE CROWDED MAINSTREAM, SHOWtime has been rapidly multiplying its subscriber base by investing in literally hundreds of quirky, brave, imaginative movies and series that support its branding slogan "No Limits." From its early days, Showtime has been known for groundbreaking series like Brothers, Faerie Tale Theater, It's Garry Shandling's Show and The Paper Chase.
Early in 1994, however, it made originals the centerpiece of its programming strategy. New Showtime CEO Matt Blank hired Jerry Offsay, who had created highly original, award-winning series like My So-Called Life at ABC Productions, and together...
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