Coming to Your Car Radio: Cable Nets.(Brief Article)
Multichannel News, July, 2001 by WALTNER, CHARLES
Satellite-radio providers are attempting to do for the audio medium what cable operators did for television -- and appropriately enough, they've turned to cable programmers for help. Subscription-based services that will provide approximately 100 channels of music, news, weather, sports and entertainment to listeners anywhere in the continental United States, the first satellite-radio offerings are expected to launch late this year.
To fill all those channels with compelling content, satellite-radio operators are recruiting cable programmers. And the networks are willing to oblige, noting the similarity of the two mediums, the opportunity to extend their TV brands, access to new advertising revenues and the low cost of repurposing their existing...
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