Turner Sets Headline News Promos.(Turner Network Sales develops promotion for CNN Headline News program)(Brief Article)(Statistical Data Included)
Multichannel News, July, 2001 by FORKAN, JIM
Turner Network Sales has developed a local sales promotion to support CNN Headline News' planned new format, as well as turnkey campaigns linked to specific programs on its other networks -- such as Cartoon Network's "Toonami," TBS Superstation's "Dinner & a Movie" and movie packages on Turner Network Television.
TNS is now offering Headline News affiliates a local ad-sales kit that includes customizable postcard mailings and a tailored CD-ROM sales presentation designed to generate incremental revenues from both existing clients and new accounts, said vice president of local ad sales Jerry Ware. Included in the kit: data from Mediamark Research inc. that details the categories in which the Cable News Network's spinoff's upscale viewers --...
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