Retooled FoxSports.com Emphasizes Video.(Brief Article)
Multichannel News, September, 2001 by STUMP, MATT
Fox Sports relaunched its FoxSports.com Web site last week, sporting more than 600 video clips, a personalized news and highlights section, and an attitude more in tune with its cable and broadcast TV offerings. "We blew out everything single thing that had been done before," said Fox Sports Net president Tracy Dolgin.
"It's a completely different approach." That approach is to make the site more entertaining and more reflective of Fox Sports's on-air attitude than a site dominated by statistics, Dolgin said. Users will certainly find all pertinent scores, standings and highlights, but also more entertaining applications inside a TV-like atmosphere. "We're trying to make it an entertaining experience," Dolgin said. Over the past year,...
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