Disney Channel.(campaign for parents and children to deal with terrorist attacks)(Brief Article)
Multichannel News, October, 2001
BURBANK, CALIF. -Disney Channel has teamed with first lady Laura Bush and several top stars on an interstitial campaign to help parents and kids deal with the Sept. 11 terrorist attacks. The network last Wednesday began airing three 15-second spots featuring the first lady as part of its Express Yourself" campaign, which deals with communication, diversity and optimism in light of the attacks in New York and Washington.
The spots are appearing during the network's Zoog Disney afternoon programming block, said the network.
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