Cable Ratings Reach New Crossroads.(Nielsen Media Research People Meter takes cable television audience measurement to the local level)(Statistical Data Included)
Multichannel News, October, 2001 by SIMS, JON
Perhaps not since 1983 -- when the entire advertising community applauded the landmark Cable Audience Measurement Study (better known as CAMS) -- has the cable industry stood at such a crossroads in commercial audience measurement. Today, those crossroads run right through Boston, where Nielsen Media Research has deployed its People Meter audience-ratings system -- a technology that has been utilized nationally since the late '80s, but never before at the local level.
THE GREAT HICCUP It would make for a very nice story to say the release of CAMS nearly two decades ago really shook up the ad community. It should have. It was the most comprehensive validation study of diary measurement, and we've never seen anything like it since and I doubt we...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
