Karmazin: Attacks Cost Viacom $200M.(terrorist attacks on U.S., Viacom Inc.)(Brief Article)(Statistical Data Included)
Multichannel News, October, 2001 by FARRELL, MIKE
NEW YORK -- Viacom Inc. president Mel Karmazin offered analysts and investors more details on how terrorist attacks in New York and Washington affected his company's cable and broadcast networks, saying the events of Sept. 11 cost it about $200 million.
Viacom's television networks -- including broadcast giant CBS Inc. and cable networks MTV: Music Television and VH1 -- switched to round-the-clock news coverage in the days after the attacks; the cable networks aired a CBS News feed through the weekend after the incident.
Naturally, CBS took the biggest hit: It lost about $85 million in advertising revenue. At Viacom's 35 television stations, $40 million in advertising revenue was forfeited, while UPN lost $3 million and the cable networks gave up...
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