ITV: An Industry at the Crossroads.(interactive television standards)(Industry Overview)
Multichannel News, November, 2001 by MITCHELL, PAUL
After decades of hype, interactive TV is becoming a reality. As digital TV and access to broadband gain momentum, ITV technology barriers are eroding and costs are falling, and the advent of personal video recorders, such as Ultimate TV and TiVo, is sparking new interest in consumer-controlled TV.
Powerful technology is making it possible to deliver targeted advertising and interactive content. As deployments increase worldwide, ITV's projected growth is soaring. According to Ovum, a global analyst and consulting company, 357 million homes worldwide will have access to ITV by 2005, generating revenues of about $44.8 billion. INDUSTRY CONUNDRUM Although the industry is growing, it now faces a difficult challenge: making it practical and...
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