NBC to Plug Olympics in 6,000 Cinemas. (Marketing & Advertising).(contract with National Cinema Network)(Brief Article)(Statistical Data Included)
Multichannel News, December, 2001 by Forkan, Jim
Harry Potter and the Sorcerer's Stone, Monsters Inc., Lord of the Rings, Behind Enemy Lines, Spy Game and Ocean's Eleven aren't the only competitors vying for attention in movie theaters. An increasing number of cable and broadcast networks have turned to the big screen to reach consumers, purchasing the "pre-show" commercial time that National Cinema Network packages in U.S.
theaters. That includes NBC, which will use the silver screen to plug upcoming cable and broadcast coverage of the Salt Lake City Winter Olympics. Noggin -- the educational network jointly programmed by Nickelodeon and Sesame Workshop -- is the latest cable network to make a cinema buy. And several Turner Broadcasting System Inc. networks have signed renewals with NCN. NBC...
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