AT&T to show off at olympics.(AT&T Broadband is the "official broadband provider" to the 2002 Winter Olympics)(Brief Article)
Multichannel News, January, 2002 by Forkan, Jim
AT&T Broadband -- the "official broadband provider" to the 2002 Winter Olympics -- will have a major presence around Salt Lake City when the games begin next month. As part of its first-time ties to the Olympics, the MSO is building "the AT&T Broadband Lounge" in Salt Lake City, where it will showcase digital cable, digital telephone service and high-speed Internet access, according to AT&T Broadband director of partnership marketing Karin Rutstein.
The MSO -- whose parent, AT&T Corp., is a longtime Olympics sponsor -- decided to highlight these services after learning that many Olympics ticket purchasers reside in Utah and other regions it serves, most notably in the Pacific Northwest, Colorado and Northern California. Rutstein, who noted that...
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