Through the wire.(One Six Eight Design Group produces ads for National Geographic Channel; various other news items)(Brief Article)
Multichannel News, February, 2002 by Forkan, Jim
'Wonder'-ful One Six Eight Design Group of San Francisco has come up with an eye-catching batch of IDs for National Geographic Channel, all tagged with the network's umbrella slogan, 'Always Wonder." Each of the 11 spots, some of which just broke; begin in a different section of NGC's "BaseCamp" studio set in Washington, then segue to wildlife scenes.
The concept was born on a sketch on the back of an envelope, said One Six Eight creative director Brad Solderlund. (The set itself is seen on the network's weekly series Inside BaseCamp, which features explorers and celebrities.) Viewers will marvel at "how our studio ceiling is morphed into an African sky peppered by a moving cloud of bats," said NGC senior vice president of brand management...
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