Local advertising sales seem on the upswing. (Marketing & Advertising).(Brief Article)(Statistical Data Included)
Multichannel News, March, 2002 by Forkan, Jim
As sales bogged down in a sluggish 2001, many operators and interconnects were in tune with U2's "Stuck In a Moment You Can't Get Out Of." In the current quarter, though, most seemed to have taken up the Irish rockers' call to "get yourself together." Volume - buoyed, in some cases, by the Winter Olympics - is higher, and more importantly, sales across many sectors appear to be on the rebound.
For instance, the New York Interconnect, which struggled through 2001, is close to budget for first-quarter 2002, said senior vice president and general manager Eglon Simons. His team broke new business from Dodge and Hyundai, and General Motors Corp.'s dealerships are spending more heavily than before, he said. The telecommunications category also is...
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