MTV: MTV Fight for Your Rights: Take a Stand Against Discrimination - affiliate kit. (Beacon 2002 Awards).(wins award for public relations)(Brief Article)
Multichannel News, March, 2002
COMMUNITY; Print Materials; Cable Network II As part of MTV's year-long pro-social campaign, "Fight for Your Rights: Take a Stand Against Discrimination," which focuses on empowering young people to fight discrimination in their communities and in themselves, the channel developed a comprehensive marketing kit for affiliates to get involved on a local level.
The kit provided affiliates with the essential materials to plan and create an event, coordinate efforts with organizations who are experts in the area of discrimination, as well as support materials needed to enhance any community initiative. In addition, customizable public service announcements were available to promote these events.
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