S-A: SVOD outings shorter, more frequent. (Special Report -- Digital & VOD/SVOD).(Early statistics generated by Scientific-Atlanta Inc.on subscription video-on -demand)(Brief Article)(Statistical Data Included)
Multichannel News, March, 2002 by Stump, Matt
Subscription video-on-demand users are watching such fare from 10 to 11 hours per month, according to early statistics generated by Scientific-Atlanta Inc. Users of SVOD also average 30 minutes per session and from 0.6 to 0.8 sessions per day, according to the set-top box manufacturer's study.
"Consumers treat the service differently," said S-A director of strategic marketing Dave Davies. S-A drew its SVOD results from several Time Warner Cable operations that have rolled out the technology, along with Adelphia Communications Corp.'s Cleveland system. Time Warner has launched Home Box Office SVOD at three different price points: $3.95, $6.95 and $9.95; Adelphia makes HBO, Showtime and Starz Encore Group SVOD services available to...
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