IBM computes a stake in digital media. (Broadband Week).(Brief Article)

Multichannel News, March, 2002 by Brown, Karen

Venerable computer giant IBM Corp. has set its sights set squarely on digital media, with a major new initiative aimed at giving Big Blue an early claim in the grab for market share. The White Plains, N.Y.-based computer software and hardware provider has unveiled Digital Media Factory, a division that offers standards-based technology and services to help digital content owners manage, store, protect and distribute their new media assets.

It will pull together an assembly line of IBM workstations, storage, middleware, applications and professional services. The Digital Media Factory will also tap technology from IBM's business partners. That initial lineup includes the video archiving specialist Virage Inc., media-asset management provider...

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