Cable nets won't belly up to booze ads.(ban on liquor advertising still in effect)(Brief Article)
Multichannel News, April, 2002 by Forkan, Jim
With NBC back on the wagon, it doesn't seem as if cable networks are going to rush to the bar, either, The Peacock Network recently changed its position on accepting liquor advertising for the second time since last December. But despite the availability of liquor marketers' hefty ad budgets, cable programmers don't appear to eager to step in where NBC ultimately feared to tread.
In December, NBC shelved the broadcast television networks' five-decade-old liquor ban to accept a campaign from Guinness-UDV North America's Smirnoff vodka. The ads -- which have thus far been public-service-style, "branded social responsibility" spots -- were due to become more hard-sell this month. Several other distilled-spirits marketers -- including Allied Domecq...
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