Sci Fi: It's not just aliens anymore. (Programming).(Brief Article)
Multichannel News, April, 2002 by Moss, Linda
Sci Fi Channel hopes to broaden its audience by broadening its programming to capitalize on the enormous popularity of fare like The Sixth Sense, The Lord of the Rings, The Matrix and Harry Potter and the Sorcerer's Stone. "We need to change the perception that Sci Fi is a narrow niche only driven by aliens and technology," network president Bonnie Hammer said at an upfront presentation for the press last week.
In unveiling Sci Fi Channel's slate, Hammer said the network's programming strategy and an upcoming rebranding effort will reflect audience research that shows viewers want "sci-fi plus." That means more Earth-bound science fiction that also incorporates elements from other genres, such as action-adventure, the thriller, humor and drama. ...
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