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Basic's in tune with concerts, specials.

Multichannel News, April, 2002 by Applebaum, Simon

Cable is alive with the sound of music -- basic cable, that is. Pay-per-view, once a bastion of music on cable, presented just 15 concert events in 2001. Those events generated just $3 million, compared with $190 million for wrestling and $93 million for top boxing attractions, according to Showtime Event Television's annual PPV review.

By contrast, basic networks have added more music to their schedules, and have debuted new concert series and specials. Not only are performances being shown more frequently on MTV: Music Television, VH1, MuchMusic USA, Bravo, CMT: Country Music Television and A&E Network -- they're also turning up on more unlikely outlets, like Oxygen and WE: Women's Entertainment. This programming surge marks another chapter in...

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