Multiple ISPs help ops market broadband.
Multichannel News, May, 2002 by Hogan, Monica
Marketing cable modems without a choice of multiple Internet-service providers is like trying to sell cable boxes without offering a variety of programming services. That's the view of some industry insiders who've started to argue that cable operators should forge partnerships with top-brand ISPs for their own competitive reasons, whether or not the government pushes them in that direction by instituting open-access requirements.
AOL Time Warner Inc. was early to adopt the multiple-ISP strategy, because the Federal Trade Commission made it a condition for the merger of the top ISP America Online Inc. and traditional media titan Time Warner Inc. But last month, Time Warner Cable CEO Glenn Britt told the Washington Metropolitan Cable Club that...
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