Lifetime Movie Network is now using Scientific Atlanta Inc. encoding upgrades. (Briefs).(Brief Article)
Multichannel News, May, 2002
ATLANTA -- Lifetime Movie Network is now using Scientific Atlanta Inc. encoding upgrades, allowing cable operators to insert local commercials on the diginet. In a trial, Lifetime is now transmitting Digital Program Insertion signals using the DVS-253 standard to make sure the signals can be accepted by most major server and ad-insertion vendors.
If all goes well, commercial cable deployments will start later this year. S-A's PowerVu Plus D9120 encoder creates an overlay to the existing dual-tone multiple frequency (DTMF) cue-tone system, which marks the position of each local ad for operators. The encoder then injects the DPI signal based on those cue triggers.
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