Disney gears 'Stanley' stunt to affiliate ad sales. (Advertising & Marketing).(Disney Channel, ABC Cable Networks Group; preschool programming marketing deal)(Brief Article)
Multichannel News, May, 2002 by Forkan, Jim
ABC Cable Networks Group, which just unveiled SoapNet's inaugural local-sales promotion, is now doing the same for Disney Channel. Disney Channel's first major affiliate-marketing and local-sales promotion centers on its "Playhouse Disney A to Z" programming stunt, which involves 26 days of Stanley--one of the linchpins of the daily, learning-based preschool programming block.
Set for Sept. 16 through Oct. 11, the stunt will feature a different Stanley episode that features one animal for each letter of the alphabet. On Sept. 16, the network will present a primetime preview special that informs parents and other caregivers to its plans. Although the promotion is billed as a means for affiliates to generate ad sales, the commercial-free Disney...
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