Survey: 15% game for new bundles.(packages of cable television services)(Statistical Data Included)
Multichannel News, July, 2002 by Applebaum, Simon
As cable operators pitch packages of services, the latest Multichannel News/Taylor Nelson Sofres Consumer Poll indicates that fair level of cable subscribers are interested in the bundle. In a Taylor Nelson Sofres survey of some 500 U.S. cable subscribers who did not subscribe to a bundle, 15 percent said they were willing to buy different pairs of new-media services at a monthly fee from their local operator, while 85 percent would not.
Survey respondents were asked to choose between three pairs of services: digital-cable tier/high-speed Internet access, digital cable/telephony and high-speed-data/telephony. In each case, 15 percent of participants responded affirmatively to those selections. When more options were added to the bundle, the...
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