Retain is the name of this digital game.(Brief Article)

Multichannel News, July, 2002 by Applebaum, Simon

For one cable operator, the way to hold on to more customers in an increasingly competitive digital multichannel environment involves more communication within days after they switch on. For another, the method may be just doing a better job of promoting a policy that's already in place.

As winners of the Cable & Telecommunication Association for Marketing's first-ever Customer Retention Case Study competition, four operators have this in common: They found a way to tackle the critical matter, and their approach worked wonders for their retention picture. Adelphia Communications Corp., AT&T Broadband, Charter Communications Inc. and Cox Communications Inc. will highlight their honored efforts this week at CTAM's Summit in Boston. Other...