iVillage venture taps Discovery, PBS.(Brief Article)
Multichannel News, July, 2002 by Reynolds, Mike
Women's media provider iVillage Inc. is poised to launch a second in-hospital network later this month with its own programming, as well as library fare drawn from Discovery Health Network and PBS. Delivered via satellite, The Wellness Channel is slated to bow July 15 and will be made available to the nation's 6,100 hospitals, iVillage Television vice president and general manager Brian Donlon said.
At press time, iVillage reported commitments from five hospitals, and Donlon expects carriage in upward of 200 facilities by year's end. Wellness, which will provide information to build better physical and emotional health, will join iVillage's The Newborn Channel, a network aimed at new parents that reaches some 1,100 hospitals that deliver 68...
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