NFL stars join DirecTV 'Sunday' blitz. (Marketing & Advertising).(National Football League, advertising campaign)(Brief Article)
Multichannel News, July, 2002 by Hogan, Monica
DirecTV Inc. next Sunday (Aug. 4) plans to kick off its annual "NFL Sunday Ticket" promotion with a national advertising campaign that features four National Football League stars. In new TV spots that feature the recurring "Dan the DirecTV Installer" character, the football players appear on the shoulder of new DirecTV customers and offer whispered words of advice.
In the humorous ads, the miniature football players are not visible to Dan, who raises an eyebrow or two as he watches the seemingly one-sided conversations. "Every year we've had great success with the creative, and we set the bar higher with each successive year," said vice president of marketing Jayne Hancock of the campaign that supports the out-of-market pay-per-view package....
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