New look online: a streamlined design lets users get more quickly to their favorite activities on CartoonNetwork.com. (Boomerang).(Brief Article)(Statistical Data Included)

Multichannel News, August, 2002

This fall, Idds roaming CartoonNetwork.com may well [hid themselves challenged by another user to play a game based on their favorite cartoon character. The new feature, called G-Toons, is designed to make the site "more alive," says Pola Chagnon, vice president and executive producer at Cartoon Network Online. It is also part of a total site redesign that launched in June.

The redesign streamlined the site, allowing users to get more quickly to the activities they use most. It also packed in more of the most popular features, particularly games, Chagnon says.

Because users almost always want to experience more of a favorite character or show, the new site has "character filters" that allow visitors to experience the site in the personality of...

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