America Online's broadband users will have access to exclusive content from the X Games under a deal the ISP. (Briefs).(Brief Article)
Multichannel News, August, 2002
NEW YORK -- America Online's broadband users will have access to exclusive content from the X Games under a deal the ISP forged with ESPN. The promotional agreement calls for The Walt Disney Co.'s ESPN to provide X Games highlights and SportsCenter footage. In exchange, the AOL Time Warner Inc.-owned ISP will promote ESPN's SportsCenter to broadband and narrowband subscribers via its online channels, and stream video clips from the sports network's "This is SportsCenter" ad campaign.
In other Internet content news, The Weather Channel's weather.com will provide MSNBC.com and the MSN Internet service with current conditions, five-day forecasts and links to additional weather information, such as air quality, travel information and specific forecasts...
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