SVOD is job one for Starz's top marketer. (Marketing & Advertising).(subscription video-on-demand, Mike Hale)(Brief Article)
Multichannel News, September, 2002 by Applebaum, Simon
Subscription video-on-demand--the last big assignment for departing Starz Encore Group LLC chief marketing officer Mike Hale--will be a principal business challenge for Jillaina Wachendorf, his colleague-turned-successor as senior vice president of marketing. But no significant strategic shifts are in the offing for SVOD or any of the other items on Starz Encore's marketing plate, Wachendorf said last week.
Hale and Wachendorf joined the pay TV programmer at roughly the same time in 1991, and worked side-by-side on various marketing projects. "Mike did a phenomenal job over the years, and left me with a wonderful jumping-off point," she said. "I'll take my time to look at things anew." Hale, also a Starz Encore executive vice president,...
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