Setting the stage for success. (Local Cable Ad Sales Allstars).(Joe Tetro of Tele-Media)
Multichannel News, October, 2002
For Joe Tetro, the keys to healthy sales growth lie in two areas: information technology that allows account executives to maximize their selling time; and a staff on which there are no stars, just a team of highly motivated people that are each valued for their own particular talents. His methods won record-breaking sales last year at Tele-Media Company of Western Connecticut, the sales operation for a 90,000-subscriber Adelphia-owned cluster in the Hartford area.
Tetro's first move after joining Tele-Media in May of 2000 was to equip sales reps with laptops that allowed them to catch up on paperwork and log onto the company's information network without having to come back to the office. "By making the sales office mobile, we were able to maximize the...
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