A focus on results. (Local Cable Ad Sales Allstars).(Corky Davis of Comcast)(Brief Article)

Multichannel News, October, 2002

When Comcast consolidated its Metro Detroit and Southeast Michigan advertising sales effort, it faced the daunting task of merging five different operations, four of which had been run by other operators. That meant combining five separate staffs, organizational charts, sales philosophies, rate cards, commission plans and traffic and billing systems into a single, cohesive organization.

The task of getting it all done fell to Corky Davis, who had joined Comcast's Detroit area ad sales effort in 1999 as general sales manager. Davis not only got the job done, but he came within a single percentage point of achieving the aggressive 17 percent sales growth rate he'd set for 2001. "The obstacles were enormous," recalls Davis, who spoke personally to every...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.