ITV forecasts: sweet and sour.(interactive television)

Multichannel News, November, 2002 by Applebaum, Simon

NEW YORK--Interactive television is arriving, just not to the point at which tens of millions of households will deploy it in a wide variety of ways beyond using an electronic guide to choose programs. Sweet and sour visions of when ITV will be available to most cable subscribers were in focus during the ITV Visions conference here last Thursday.

WorldGate Communications Inc. president Gerard Kunkel said he believes the ITV cable marketplace will take off on a grand scale "when Adelphia [Communications Corp.] and Charter [Communications Inc.] and Comcast [Corp.]-AT&T Broadband settle down." As those cable operators work out their respective financial reporting or--in Comcast's case--merger issues, they will lay the groundwork for mass ITV deployment...

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