ESPN, affils score big with NFL promo. (Marketing & Advertising).
Multichannel News, November, 2002 by Forkan, Jim
Just as Olympians strive to be faster, stronger, and go higher, so ESPN tries to generate greater affiliate participation and amass more local ad dollars with each autumn's National Football League promotion. ESPN vice president of affiliate ad sales and marketing Jeff Siegel said last Wednesday that its fantasy-themed NFL sweepstakes promotion once again ranked as the cable industry's most widely participated in promo and as the one that garnered the most local ad revenues for affiliates.
The promotion, which ran throughout October, attracted 501 affiliates and interconnects reaching 61.3 million subscribers--including all of the top 10 DMAs, 47 of the top 50 markets and 71 of the top 75. That's up from 454, reaching 61 million last fall. ...
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