Sci Fi series 'taken' for a marketing ride.(Sci-Fi Channel Inc. promotions of Taken, Steven Spielberg maxiseries )
Multichannel News, December, 2002 by Applebaum, Simon
Sci Fi Channel's new alien saga is spawning promotional efforts that are out of this world. Touting individual television programs on a grand scale has been alien to Time Warner Cable's New York City system. "Except maybe for The Sopranos," said Holly Winnick, market strategy and planning vice president for the cable industry's largest individual system.
If it takes an epic about aliens and humans intermingling on Earth to be another exception, so be it. In the case of Winnick's system and others nationwide, that's been the case with their promotions of Taken, the Steven Spielberg maxiseries launching tonight on Sci Fi. For the program, divided into 10 two-hour segments, Time Warner and other cable operators have enlarged their promotional...
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