Family yule promo rings up $7m. (25 Days of Christmas).(ABC Family Worldwide Inc. 25 Days of Christmas, affiliate marketing, ad-sales promotion)
Multichannel News, December, 2002 by Forkan, Jim
ABC Family has once again been spreading yuletide cheer through its annual affiliate marketing and ad-sales promotion, themed the "25 Days of Christmas."
The 250 or so affiliates and interconnects taking part in the ad-sales effort have rung up more than $7 million from local accounts thus far, according to ABC Cable Networks Group local ad sales director Ron Hebshie. That compares with $4.2 million last year.
Another 250 affiliates are taking part in marketing-only promotions reaching 23 million subscribers, according to senior vice president of affiliate marketing and local ad sales Todd Schoen. All told, systems reaching 70 million of the net's total 84 million subscribers have signed up for the Christmas effort.
Those promotions...
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