Radio One net wins Comcast aid.(Radio One Inc., Comcast Corp.; African-American-targeted digital-cable network)
Multichannel News, January, 2003 by Umstead, R. Thomas
Seeking to serve what it believes is an under-served marketplace, minority-owned radio broadcaster Radio One Inc. and Comcast Corp. last week said they'll form an African-American-targeted digital-cable network, to launch by mid-2003. The yet-to-be-named channel will target the 25-to-54 demographic, Radio One CEO Alfred Liggins said.
It will be an entertainment-focused, general-interest channel with a mix of original and acquired programming, but no further details were disclosed. Liggins said Comcast is committed to a "significant" subscriber rollout of the service at launch, but failed to provide specific details. Representatives from both companies also said carriage deals with other operators have yet to be reached. Liggins said...
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