Nielsen/NetRatings. (Briefs).(the at-home and at-work broadband audience increases 59% in 2002 to 33.6 million)(Brief Article)
Multichannel News, January, 2003
NEW YORK -- Nielsen/NetRatings said the total at-home and at-work broadband audience rose 59 percent in 2002 to 33.6 million, while the narrowband audience dropped 10 percent, while still totaling 74 million. A report found that broadband users spent 17 hours and 20 minutes online in December, compared to less than 10 online hours for their narrowband counterparts.
Broadband users viewed 1,300 pages on average, more than twice as many as narrowband audience. "2002 marked an entire year of decline for narrowband usage at home," said Greg Bloom, senior Internet analyst with Nielsen/NetRatings, in a statement. The 55-to-64 and 50-to-54 demographics saw the highest rates of broadband growth, posting 78 percent and 75 percent jumps, respectively....
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