Cable's back in Playboy tax promo. (Marketing & Advertising).(Playboy TV promotion for April, 2003)(Brief Article)
Multichannel News, February, 2003 by Forkan, Jim
Apparently to Playboy TV, sex and taxes go together. As a way to promote the adult channel as escapism in a month when people are stressed out about the Internal Revenue Service's April 15 income-tax filing deadline, that channel has slated its "Tax Day Sweepstakes." That promotion, which runs from April 15 through April 30, will be cobranded by DirecTV Inc.
and various cable operators across the U.S., said Playboy TV vice president of marketing Dotty Ewing. This is the first time since 1998 that Playboy TV has offered its tax-themed promotion to the cable industry, although the satellite industry has run each year since 1996. The grand prize: a trip to Hugh Hefner's Playboy Mansion. Ewing described the crosschannel spot as "G-rated, but...
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