MSOs: double-digit ad growth in '02.
Multichannel News, February, 2003 by Forkan, Jim
Double-digit advertising sales gains seemed to be the norm for MSOs during 2002. According to executives from four operators, ad sales rose anywhere from 10 percent to 15 percent. Most attributed the improved sales to the automotive, retail and media sectors. Comcast Advertising Sales senior vice president and managing director of sales Hank Oster said the Philadelphia-based MSO's total ad sales rose 15 percent in 2002, bolstered by a 21 percent fourth-quarter upsurge.
As for the recently acquired AT&T Broadband systems, they posted a 10 percent uptick last year, bolstered by a 13 percent gain in the final period, Oster said. Automotive remained Comcast's No. 1 category last year, trailed by media, retail and fast foods, said Oster. Political...
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