For linear TV, move beyond legacy thinking. (On Demand).
Multichannel News, February, 2003 by Stump, Matt
YOU KNOW, THE CABLE BUSINESS USED TO BE PRETTY simple: Operators buried cable plant in the ground and collected money by sending TV program signals to consumers. Programmers made programming and collected money from operators and advertisers. Lots of people made lots of money. One plus one truly equaled three.
Fast forward to today, or better yet, tomorrow. The linear world of television is giving way to a multiheaded hydra: more devices and various platforms providing different consumer experiences. The complexities of this world are evident in the Gable News Network story on page 10A of this supplement. This article focuses on CNN, but you could substitute any cable or broadcast network -- or even content provider, for that matter. CNN...
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