Altrio results provoke new SVOD bent for Starz. (Marketing & Advertising).
Multichannel News, March, 2003 by Applebaum, Simon
Encouraged by early returns from. a rollout in a Los Angeles cable overbuild, Starz Encore Group LLC may expand its push to package a premium service or multiplex alongside subscription video-on-demand. During the last six months, California-based over-builder Altrio Communications Inc.
has been offering a $12-per-month Starz Super Pak/subscription VOD combination in three of its Los Angeles-area territories. As part of the marketing efforts in Arcadia, Monrovia and Pasadena, Starz worked up its own mobile SVOD demonstration, driving a Jeep sport-utility vehicle into communities. Telemarketing and direct-mail flyers were also enlisted. After digesting results from the rollout, last October to December, Starz vice president of SVOD Greg DePrez...
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