ABC Family to split up kids. (Marketing & Advertising).(ABC Family and ABC Cable Networks Group are reorganizing their ad-sales operations into two units)(Brief Article)
Multichannel News, March, 2003
BURBANK, CALIF. -- ABC Family and ABC Cable Networks Group will reorganize their ad-sales operation into two dedicated units: one that's focused on selling adult primetime programming and early-fringe teen fare, the other on children's shows. ABC Family executive vice president of sales Laura Nathanson will oversee the adult/teen programming platforms; Kerry Sheldon Hughes will direct the children's programming unit.
Hughes, previously a senior account executive at UPN, has been named senior vice president of kids ad sales and marketing. She will be responsible for ABC Kids (the broadcast network's Saturday-morning block); Toon Disney; ABC Family's daily kids' action-and-adventure block; and presenting-sponsor opportunities on Disney Channel. ...
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